1. Now read about another small business. Complete the text with the underlined words in bold from the article on franchising:現在來看看另一家小企業。用加粗線完成文章中關於特許經營的內容:
set up concept charge launch branch out growth fee
建立 概念 索價 開辦;發起 拓展業務
Tags that can end misery of lost luggage可以結束行李丟失痛苦的標簽
Globalbagtag was set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided to launch Globalbagtag.com, which sells secure tags which travelers attach to their luggage. They started to charge £9.95 per tag in the first year, followed by a 2.95 subscription fee for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items.
Globalbagtag是Chris和Alison Truelove夫婦六年前在澳大利亞度假歸來時創立的。這對夫婦決定建立Globalbagtag.com網站,銷售旅行者在行李上附加的安全標簽。他們開始收取£9.95標簽在第一年,緊隨其后的是一個2.95訂閱費用。客戶通過在線數據庫中的家庭地址在線激活標簽。如果行李丟失,找到它的人可以登錄Globalbagtag網站,報告丟失的物品。
Mr. Truelove said: “We have seen a huge growth in orders as travelers realize they cannot rely on the airlines to look after their bags. It is actually a very simple concept, Globalbagtag is now planning to branch out into stickers for items including mobile phones, MP3 players, key and laptops.”
特魯埃洛夫先生說:“我們已經看到訂單的大幅增長,因為旅客們意識到他們不能依靠航空公司來照看他們的行李。事實上,這是一個非常簡單的概念,Globalbagtag目前正計划拓展到手機、MP3播放器、鑰匙和筆記本電腦等產品的貼紙領域。”
2. Listen again to the talk. Write in the missing expressions
1) In general it’s important when you are thinking of….
2) Secondly, I’d say make sure that the bands are strong.
3) For example, making and selling pizzas might be profitable but…
4) I also think you need to like hard work.
5) Finally , there’s the money. You…
Listening script:
T=Trainer M=Man
T: So. That’s end of my talk. Are there any questions? Yes?
M: Thanks for your talk. It was very interesting. I’ve been thinking of starting my own business and I wondered what you thought of franchises.
T: That’s a good question. In general, it’s important when you are thinking of becoming a franchisee to be someone who likes to follow rules and have support form others. Entrepreneurs tend to be people who don’t like following tried and tested routes, so if you don’t like doing what other people want, then franchising isn’t for you.
Secondly, I’d say make sure that the brand is strong and that it’s something you are interested in. For example, making and selling pizzas might be profitable but do you want to be doing it for the next five years? I also think you need to like hard work. People shouldn’t think that running a franchise is less work than being a sole trader.
Finally, there’s the money. You still need start up capital. This can be as low as five thousand pounds and as high as two hundred and thirty thousand pounds for a well-known brand like Domino’s Pizza.
T:。我的演講到此結束。還有什么問題嗎?是嗎?
M:謝謝你的演講。非常有趣。我一直在考慮自己創業,我想知道你對特許經營有什么看法。
T:問得好。一般來說,當你想成為一個特許經營者時,成為一個喜歡遵守規則並得到他人支持的人是很重要的。企業家往往是那些不喜歡遵循嘗試過的路線的人,所以如果你不喜歡做別人想做的事,那么特許經營就不適合你。
其次,我要說的是,要確保這個品牌是強大的,並且是你感興趣的東西。例如,制作和銷售披薩可能是有利可圖的,但你想在未來五年內一直這樣做嗎?我也認為你需要喜歡努力工作。人們不應該認為經營一個特許經營店比做一個個體經營者工作少。
最后,還有錢。你仍然需要啟動資金。對於像達美樂披薩這樣的知名品牌來說,價格可能低至5000英鎊,也可能高達23萬英鎊。
3. Listen to a message on a voicemail about a seminar. Complete the information on this message pad.
Business Circle Conferencing
Name: Mr. Ray Naunton
Name of event:Launching your business online
He can’t come to the buffet on Sunday evening because his train doesn’t arrive until after 9:15. Please send the schedule to his email which is r.naunton@worldsyouroyster.com.
Listening script:
Recorded message: Thank you for calling Business Circle Conferencing. Please state your name and address. Then give the name of the event you’d like information on and we will send it to you immediately. Please speak after the tone.
Ray: Hello. This is Mr. Ray Naunton. That’s N-A-U-N-T-O-N. I’m coming to the event next week called ‘Launching your business online’ and so you’ve already got my details. Anyway the reason I’m calling is that I won’t be able to arrive in time for registration and the buffet on the Sunday evening. My train doesn’t arrive until nine fifteen, so I’m going to take a taxi straight to the hotel. So I probably won’t get to the training centre until Monday morning. I hope that’s OK. Anyway it’s just to confirm that I will be there for the course. Oh, and could someone send me the schedule for the two days? You can email it to me at r dot naunton at worldsyouroyster dot com. Worldyouroyster is all one word. That’s w-o-r-l-d-s-y-o-u-r-o-y-s-t-e-r. And all in lower case. Thank you.
留言:感謝您致電商圈會議。請說出你的姓名和地址。然后給出你想了解的活動名稱,我們會馬上發給你。請跟我說。
雷:你好。我是雷·納頓先生。這是N-A-U-N-T-O-N。我下周要參加一個名為“網上創業”的活動,所以你已經知道了我的詳細信息。不管怎樣,我打電話來的原因是周日晚上我不能及時趕到登記和吃自助餐。我的火車9點15分才到,所以我打算直接乘出租車去賓館。所以我可能要到星期一早上才能到訓練中心。我希望這樣可以。不管怎樣,我只是想確認一下我是否會去上課。哦,誰能把這兩天的日程安排發給我?你可以發郵件給我,地址是r.naunton,網址是worldsyouroyster.com。Worldyouroyster是一個詞。這是w-o-r-l-d-s-y-o-u-r-o-y-s-t-e-r。都是小寫的。謝謝你!