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游戲運營-三節課

本文轉載自   查看原文   2021-09-28 09:48   155    運營產品類

1.1 游戲公司業務分工介紹

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1.2游戲運營的工作范疇

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1.3游戲運營的12大職業技能樹

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（游戲產品的生命周期：4個周期-3個測試-測試目標）

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1.5游戲運營最為重要的能力：框架思維

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案例：相互獨立有問題的

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課程：image-20210915193137053

用能力解決問題，用框架解決問題

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2.1用戶分成-精細化運營

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2.2如何讓免費用戶花錢

如何讓用戶花第一筆錢（1塊錢以上就是付費）

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首充案例

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ICON 酷炫 充值流程ok,視覺表現與獎勵更貼切，最主要獎勵設計與文案呈現方式

結論優化首充方案

主要獎勵與次要獎勵的用途去向查詢

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案例分享

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用戶購買外掛加速卡牌對戰時間 給運營的思路 如果在游戲內提供相應權益

ARPG用戶道具傳送 體驗很好 ，突然拿掉，花錢可以繼續體驗

隨機事件---低級vip 概率性 類似優惠打折券

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調試選擇最優解

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2.4 讓用戶花錢必備的學科知識

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3.2 不同 游戲的收費共性和特征（付費點）

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3.3理解游戲的玩法構成

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3.4長尾理論和心理賬戶

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3.5角色成長類付費點挖掘

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選擇充值buff的機會

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怎么挖掘付費點

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3.6屬性養成付費點挖掘技巧

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3.7戰斗消耗類付費點挖掘

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3.8 社交裝扮類付費點挖掘

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3.9 付費挖掘思路總結

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第四章 版本管理 為什么有的游戲可以火n年——長線運營

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4.3 數值游戲如何塑造公平競技的游戲環境

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4.4 如何設計屬性養成無限坑

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5.1設計游戲活動的常見問題

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5.2 游戲活動的12層框架

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5.3 4大套路窮舉所有活動類型

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活動獎勵

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5.4充值售賣類活動案例分析

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活動問題

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5.5隨機類活動案分析

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5.6控制活動節奏的3大要點

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投放過猛，用戶差距過大導致最終只能通過合服等解決

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總結

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5.7 頂級活動策划的4大習慣

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第六章 數據分析的價值

6.2數據分析的價值

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數值問題：

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6.3數據分析指標

數據來源

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6.4 數據分析框架、方法、步驟

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6.5 數據分析思維

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6.6 如何通過數據輔助營收活動

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單個活動獎勵數據分析

分析消費占比分析出主體消費點image-20210927110755562

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流程

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打折促銷力度里的數據分析，尺度拿捏

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暢銷榜的游戲，通過游戲內口碑來做，1000道具賣200，降低獲客成本

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7.1.1 如何用數據分析拆解營收kpi

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流程

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計算分級

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概括

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提升方式：

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7.2如何估算游戲運營成本和收益

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ROI 計算

暫未考慮時間維度

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案例：ROI

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LTV

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成本回收

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7.5 依據情況制定目標計划

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7.6總結：

游戲前十分鍾流程活躍情況

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