亞馬遜店鋪如何計算?


COSTS

成本列表

  • Costs: Amazon Fees + Cost of Goods + Inbound Shipping + Reshipping + PPC Spend
  • 成本列表:亞馬遜費用 + 商品成本 + 內部運輸成本 + 二次運輸成本 + 付費點擊成本
  • Cost of Goods: Cost of labor and materials to produce your product
  • 商品的成本:人工和材料成本
  • Inbound Shipping: Cost of shipping your product from the production site
  • 內部運輸成本:從產地運輸的成本
  • Reshipping: Cost of shipping from a storage location directly to an Amazon Fulfillment Center using Amazon’s freight forwarding services. This section will be blank for users that do not use reshipping services.
  • 二次運輸成本:使用亞馬遜的貨運服務從倉儲點直接運到亞馬遜配送中心的成本
  • Amazon Fees: They are displayed in two categories: Recurring Fees & Orders Fees.
  • 亞馬遜費用:定期的收費 和訂單的費用
  • Recurring Fees: The sum of all non-orders fees paid to Amazon. 
  • 定期的收費:所有非訂單的費用總計
    • Subscription Fee, Storage Fee, DisposalComplete, Inventory Placement Service Fee, BalanceAdjustment, WarehousePrep, ShippingServices, RemovalComplete, Current Reserve Amount, FBACustomerReturn, Amazon Capital Services, PostageAdjustment, FBAInboundDefectFee_LABEL_ISSUE, Unplanned Service Fee - Barcode label missing, StorageRenewalBilling, FBADisposalFee, FBARemovalFee, FBAInboundConvenienceFee, FBAStorageFee, LabelingFee, FBALongTermStorageFee, PolybaggingFee, FBAInboundDefectFee
    • 訂閱費,倉儲費,收尾費?,倉庫服務費,余額調整費?,倉庫預定費?,運輸費,清理費,保證金?,FBA客戶退款?,亞馬遜資本服務,郵資調整,FBA內部缺陷費標簽事件?,計划外服務費-標簽缺失,倉庫更新費用,FBA處理費,FBA清理費,FBA內部設施費,FBA倉儲費,標簽費,FBA長期倉儲費,塑料袋包裝費,FBA內部缺陷費?
  • Orders Fees:The sum of orders fees. Referral Fees + FBA Fees + Other Fees
  • 訂單費:訂單費用合計。引流費 +FBA費 +其他費用
    • Referral Fees: The commission paid to Amazon (15% for most products).
    • 引流費:支付給亞馬遜的佣金(大多數產品為15%)。
    • FBA Fees: Order Handling Fees, Pick Pack Fees, Weight Handling Fees
    • FBA費用:訂單處理費,挑選包費,重量處理費
    • Other Fees:  FixedClosingFee, GiftwrapChargeback, GiftwrapComission, SSOFFFulfillmentFee, SalesTaxCollectionFee, ShippingChargeback, ShippingHB, TransactionFee, VariableClosingFee, RefundCommission, GetPaidFasterFee, CBAPaymentAuthFeeOnFinalize
    • 其他費用:固定收盤費?,禮品包裝費用?,禮品包裝費,FBA履約費 , 銷售稅 , 運費返點 ,運輸HB費?,交易費,可變收盤費?,退款佣金,加速費,CBA支付費?
  • PPC Spend: The amount of money spent on Amazon product ads.
  • 付費點擊支出:在亞馬遜產品廣告上花費的金額
  • PPC Sales: The amount of sales generated by PPC ads
  • 付費銷售額:PPC廣告產生的銷售額
  • ACOS: Advertising Cost of Sales = PPC Spend / PPC Generated Sales
  • 廣告銷售成本= PPC支出/ PPC生成的銷售額

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SALES & PROFIT

銷售和利潤

  • Sales: Total sales revenue. Units Sold x Product Price + Reimbursements - Refunds - Promo Rebates.
  • 銷售額:總銷售收入。銷售單位x產品價格+報銷 - 退款 - 促銷折扣。
  • Refunds: The sum of all refund expenses.
  • 退款:所有退款費用的總和。
  • Promo Rebates: The difference between the Regular Price and Discounted price when using coupons promotions
  • 促銷折扣:使用優惠券促銷時,正常價格和折扣價格之間的差額
  • Reimbursements: The sum of repayments from Amazon to your account.
  • 退款:亞馬遜到您賬戶的退款總額
  • Profit:  Sales - Costs
  • 利潤:  銷售 - 成本
  • Profit Margin: Profit / Sales
  • 利潤率:利潤/銷售額


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